Coffee Roaster. When coffee is a part of your identity, Rural Coffee is born. Our mission is to Source, Roast and Deliver sustainable high quality coffee. With longstanding relationships with coffee farmers around the world, we are able to seek and hand select some of the worlds finest, specialty, single-origin Arabica coffee. We are committed to using our knowledge and experience to deliver the best possible product to our customers while emerging as the leader and preferred coffee merchant.